Salon & Spa Marketing – and a lesson from SuBo !!
Susan Boyle is a triumph of packaging over content. It’s never about the product. It’s about the marketing of the product. Susan Boyle sold because she had a story to sell. People buy on emotion, not logic. And inspiration is emotional. ‘Look at her…she’s dumpy, ugly, never even been kissed. If she can do that…’http://www.worldwidesalonmarketing.com/ask-th...san-boyle/



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